Crafting User-Centered Experience
View Detailed Resume >
Glance Through UX Case Studies, Visual & Motion Design
Principal UX Design @Chegg
Modernisation of Course Dashboard that helped students with content discoverability and engagement- Mobile/Web
Goal: Showcase the value of the Chegg course experience on the Course Dashboard
One-Stop Shop-Surface the right/relevant tools for a user directly on the dashboard itself as determined by their course.
Organize Content for Me-Surface topics in a course in an organized and curated manner for easy access by a student.
Focus My Efforts- Personalize and predict the right content for students to help them study smarter.
Results: Order confirmation test launched in March'2020 led to 7.2% improvement.
5% of signed in students to see modernized course dashboard pages
Modernisation of Expert QnA platform
Retention & Engagement Case Study
_______________________________________
Web3 Dapp Product Design @Zharta
Simplifying NFT collateralised loans for Borrowers and Lenders- Web
Goal: At the time of writing Zharta's protocol houses more than $1.2 million in TVL. The platform has facilitated more than $2.67 million in loans all time. Product Discovery aims to understand what is preventing users from converting and how to tackle those issues.
Organic Conversion: Creating a well optimised information hierarchal structure will help visitors quickly and easily take a loan
What might influence user Behaviour: Max Loan value for their assets. Post about new pricing Conditions (LTV, APR)
Open platform (user can explore without Wallet Connected): Change platform entrance page from Lending Pool Page to Lending Pool Details Page
Results: In Sep/Nov' 2023 we just crossed 2000 ETH in Total Loan Volume! Surpassed $2M, with $1M in outstanding loans!
Click here to View Case Studies
Revamp of Collateral Financial Lending
____________________________________________
Mobile UX Design & Research @OLX
Goal: OLX, one of India’s largest classifieds to buy, sell and exchange products, wanted to revamp their mobile experience, increase conversion and create a C2C
Redesigned: Core parts of the buyer and seller experience that could stay relevant for years to come.
Understanding Data Insights: Introduced location filters for buyers to find products nearby.
Content Hierarchy: Redesigned the home page to a “browse what you like” instead of “search what you need” experience.
Simplified the Ad Creation: User journey for sellers image-first and used AI to fetch product descriptions.
Enhanced Filters: To enable users to quickly find the products or services they are looking for.
________________________________________
Motion Graphics Videos
Video Creation, Script Writing, Pre-Post Production and Presentation
This Video was created for Xynteo Exchange India 2022 was held held on 02 April. In 2018.
The Exchange was devoted to strengthening the India2022 coalition, mobilising resources and creating a strong foundation for impact activity
_______________________________________
Digital Marketing GraphicDesign
Designing intuitive and user-friendly interfaces
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.
Applying visual hierarchy and page layout techniques, use of typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Visual Graphics Design Portfolio Link
______________________________________
UX Consultancy
for Client Servicing
Helping Brands Build Better Products
-
Innovative Ideas wireframing
-
Understanding User Needs with Deep User Research
-
Easy to Use interfaces with stellar user experience
-
Usability Test and Mapping Data Insights
UX Design Challenges
Workshops
User Research Interviews
Co-founder @Startups
